Waytronx

Integrated brand strategy helped open doors to new markets

OnScreen needed to break through the clutter and clearly convey the benefits of their patented power management capability. We renamed the company “Waytronx” and repositioned their thermal technology from LED systems to high-performance computing applications.We delivered a complete integrated marketing program including:

• company name Waytronx

• naming architecture company and brand names

• competitive positioning

• tagline The best path to system performance.

• key messages  across web, collateral and PR

• identity logos, look & feel, corporate communications suite, website, collateral and media kit

• program management identified and led integrated marketing team including graphics, web and PR agencies

The result? A world-class brand attracting new customers, strategic partnerships, government funding and outstanding PR. Our work culminated in a company M&A. AMA Spectrum Award winner for integrated branding.