Avent Solar

Beautiful by design.™ 

With an outstanding patent portfolio in the solar arena, Advent Solar sought to reposition the company to better reflect their unique offering of intelligent, high-energy silicon photovoltaic solutions.

Satow Strategies developed a comprehensive market analysis and brand assessment and recommended an integrated brand strategy including:

• naming architecture

• strategic positioning

• tagline:  Beautiful by design.™

• key messages

Satow also identified and coordinated a world-class communications team including graphics, web and PR talent. Together, the group developed a corporate and product logo, brand identity, corporate suite, PR kit and updated website.

The result? Our work contributed to a successful M&A with Applied Materials. Our strategic and integrated approach to solar marketing successfully conveyed the unique value of Advent Solar’s IP to customers, investors, analysts and the industry at large.