Aura at Camelback

Sustainable Luxury Living

Catalyst Communities, an Arizona developer, had a unique vision to redefine luxury living for today’s eco-friendly lifestyle. To capture the spirit of their one-of-a-kind urban Phoenix enclave, they needed a compelling story, brand name and integrated marketing program.

Satow Strategies began by developing a comprehensive brand assessment and recommended an initiative including:

• competitive positioning

• corporate name:  Catalyst Communities

• development name:  Aura at Camelback

• tagline:  Sustainable luxury living

• key messages:  For multiple channels including web, collateral and PR

Satow also built a world-class marketing team including graphics, web and PR talent. Satow led the group to develop a new logo, brand identity, corporate suite, website, collateral, media kit and market rollout.

The result? A singular, world-class eco-luxurious real estate brand that captured the imagination of the market, the interest of potential local, national and international buyers and the media buzz they sought. In spite of a challenging real estate market, the client was able to successfully partner with key developers to help them close the sale.