Satow Strategies

Aloe Spalsh

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Aloe Splash

With a highly successful aloe-based soft drink, Aloe Splash, already on the market, Aloe Splash, LLC, needed a brand extension strategy to encompass their new Stevia-sweetened, natural beverage.

Satow Strategies recommended extending the Aloe Splash brand architecture to an exciting, new brand name, Aloe Breeze. We provided a comprehensive brand marketing initiative including:

  • naming architecture

  • product name:  Aloe Breeze

  • product panel

  • key sales messages

Aloe Breeze was successfully launched and received positive response in the F&B industry as well as with the public. The company rolled out the product across all its distribution channels.